news | 06.22.22

"In The Sun" Wins Gold at Effies 2022

New Documentary from Neutrogena Studios
Produced by Florence

'In The Sun' wins Gold at the Effies for personal care
in recognition of driving effectiveness in skin cancer prevention.

Produced by Neutrogena Studios
in partnership with Florence Creative.

Tyler Rochwerg, Senior Manager at Neutrogena Studios:

"As a marketer, I have a passion for telling incredible stories.
But if I can do that while also driving effectiveness?
Well that's the sweet spot."

“In the Sun” follows the personal journeys of seven families facing extraordinary circumstances as they uncover the long-term effects of living in the sun.

Executive produced by award-winning actress Kerry Washington (“Little Fires Everywhere,” “Scandal,” “Django Unchained”), the film introduces us to Dr. Shirley Chi, a dermatologist on a mission to educate and treat patients, while highlighting simple, but safe, ways to enjoy the beauty of sunshine.

The project was co-directed by Florence veterans Kristelle 'Kelsey' LaRocheBobby Moser.

See the full film: In The Sun