news | 04.08.22
feat. in Rolling Stone
Doechii Gets Naked With a Full Artillery of Guns in ‘Crazy’ Video
“Crazy is about un-contained power, creativity and confidence,” Doechii says about the track
Directed by C. Prinz of Sportscar
Don’t mess with Doechii’s creative vision. On Friday, she released the violent, dystopian music video for her song “Crazy,” where she — and a group of empowered women — dance, fight, and flaunt guns completely in the nude.
The C. Prinz-directed video opens, shockingly, with Doechii shooting another woman in the head. The video then transitions into what appears to be an empty warehouse as two women beat a car with a bat and Doechii drops her first verse.
“Y’all calling me crazy/When a bitch been ballin’ all day, like Brady/Long hair this wavy,” she raps. “And a bitch been shopping all day/No Macy’s.”
The visual’s director described the clip as a visual metaphor for “the hardships women go through in their ascension to power,” while asking viewers “to see the female form not in moments of sexuality but instead for what we all go through, what we survive through, and what we transcend.”
After the video was banned from trending on YouTube, Doechii shared a statement sent to the video company. “It’s a piece that challenges the viewer to look at stigmatized imagery and asks them to see beyond their first impression to see the female form not in moments of sexuality but instead in moments of truth, intensity and power,” wrote C. Prinz. “To see a woman wielding a gun; to see a woman express vivid, honest emotions.”
The visual creator added that the message of the video was that “we as women are all subject to the same experience and when you die, I die, and therefore we must stand together.”
“I was never very personal. I made songs that I thought other people would enjoy and I avoided talking about myself or my experiences growing up because I didn’t really think it mattered. I didn’t think anybody would really care or relate,” she told Rolling Stone last year. “That’s kind of become the whole core of my artistry. I have a belief that I am a mirror to people.”
See the full article in Rolling Stone.