news | 03.07.22
Pham shoots Mick Fleetwood for Harry Styles' New Pleasing Brand
Who’s the face of Harry Styles’ new beauty brand? Mick Fleetwood, obviously
Shot By Anthony Pham
Pop sensation Harry Styles and rock legend Mick Fleetwood have taken their cross-generational friendship to the beauty industry.
The “Watermelon Sugar” singer, 28, has enlisted the 74-year-old Fleetwood Mac drummer — Styles’ musical hero and confidant — as the new face of his beauty and apparel brand, Pleasing, which Styles launched late last year.
The campaign for the brand’s second micro-collection, Shroom Bloom, launched Monday, with Fleetwood at the front of the product launch that includes face and nail products and apparel that Styles says is “an intoxicating escape-evoking curiosity.”
Photographed by Anthony Pham, Fleetwood is portrayed as a psychedelic sorcerer of sorts. The British rocker is captured sporting a lavender, zebra-print suit accompanied by a purple top hat and wearing Pleasing nail polish. He peeks down from behind half-moon spectacles in one shot, strums a guitar in the next and lazes alongside an illustrated frog in a field of flowers and mushrooms in another.
With the Pleasing campaign, Fleetwood is promoting the brand’s vision of genderless style and beauty, which Styles embodied in 2020 when he wore a Gucci gown as the first man to grace the cover of Vogue alone. And it’s a gender-norm-flouting movement that Fleetwood and his peers helped pioneer in the late ’60s and ’70s.
“When I think about what happened in my generation, we had a sense of freedom, a sense of feeling that what had happened before didn’t need to be repeated. Millions and millions of people in my world, our generation, saw that, felt that,” Fleetwood said.
“Don’t be judgmental and have fun with it,” he added. “That’s what Pleasing represents.”