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Merck for Mothers
Push
Every two minutes a woman dies from complications related to pregnancy and childbirth. For nearly 10 years Merck for Mothers has been on a mission to change this and eradicate maternal mortality globally. This anthemic film, PUSH, was created to drive home the ambition of the initiative. Within days of launching, this film became the most viewed video on Merck’s history garnering over 4 million views across channels.
Dir. Spencer Creigh
clio awards silver winner - best direction
clio awards silver winner - best cinematography