news | 07.09.20
Change The Lens
Over 100 Black Creatives And Allies Launch “Change The Lens” Pledge To Boost Diversity In Film And Advertising
Led in part by our very own Florence EP Alli Maxwell!
"As the film and TV industry strives to make up for its long history of deficiencies when it comes to diversity and inclusion in front of and behind the camera, over 100 Black creatives and allies in the filmmaking and advertising communities have teamed to create the Black Filmmakers Collective to launch “Change the Lens,” a new pledge to increase the number of Black workers at all levels.
Led by production company Imperial Woodpecker’s Rohan Blair-Mangat, Olympian-turned-filmmaker Savanah Leaf of Park Pictures and producer Alli Maxwell of Florence production company, the industry pledge calls on companies to commit to increasing the diversity of their department heads, crew at all levels and more, to reflect at the 15% Black representation that we see in the United States and London population. The pledge also asks production companies to consult a Head of Diversity & Inclusion, a role that would mediate and oversee implementing the diversity pledge within each company."