Electrify America

news | 08.31.20

Electrify America

Directed by Erin S Murray

"Hello, Freedom"

Eleven Looks To Electrify America With “Hello, Freedom”

'SHOOT' Article

"Electrify America and creative agency Eleven have launched “Hello, Freedom,” an integrated campaign designed to drive awareness for the brand and charging station availability among electric vehicle (EV) owners and intenders in the U.S. The campaign promotes the freedom to travel for when EV drivers are ready to go about their everyday travel needs, just like drivers of gas-powered vehicles."

"Eleven and production company Florence filmed the brand film completely remote. After a camera package was shipped to each talent, director Erin Murray and the producers utilized a remote viewing platform to control the actors’ devices so that adjustments could be made in real-time."