Florence signs multi-talented creative <br> Erin Murray

news | 10.12.20

Florence signs multi-talented creative
Erin Murray

Shots Article

Director and Choreographer Erin Murray has joined the diverse roster of talent at Los Angeles-based production studio Florence. 

"Erin Murray hails from Lagrange, Georgia, growing up with a strong passion for ballet and with the initial goal of becoming a professional ballerina. As her artistic expression evolved, the extreme discipline that dance taught her at a young age shaped Murray’s approach to her future career pursuits of choreography and direction. She incorporates her past experience to great effect in her work, having developed her own unique visual language in her intuitive movement-driven works.

Murray combines dance and filmmaking to create captivating pieces for artists including Ed Sheeran, John Legend, Charli XCX, and Muse. Her narrative short Hydra was named Booooooom TV's Best Short Film of 2018. The experimental film is a dance narrative that offers commentary on identity, herd mentality, and indoctrination. The short has been selected for festivals and screenings around the world, including Aesthetica Short Film Festival, Dance Camera West, RAW Film Festival, San Francisco Dance Film Festival, Mexico City Video Dance Festival, Riff Festival Norway, and CAPITOL Dance and Cinema Festival."

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