news | 10.14.20
Microsoft Surface Go
"Make any place your workspace"
"The spot features real families in quarantine situations who have cleverly turned closets into classrooms, dining rooms into study halls, and garages into fashion studios and documents their reactions as they unbox and experience the powerful and portable Surface Laptop Go for the first time. Each scene offers an up-close look at a favorite feature: the touchscreen and fingerprint reader, the colors, the premium design and the lightness of the device, which all come at an accessible price."
"To bring this campaign to life, Blk-Ops partnered with Kristelle ‘Kelsey’ Laroche, an award-winning director who specializes in documentary filmmaking and whose films have been screened at Tribeca, Palm Springs International Shorts and SXSW Film Festivals. Kelsey’s experience and style were essential for this type of storytelling, which aimed to capture special moments of connection, love and inspiration between family members."